The line will be available in 500 of the chain’s 1,000 stores, as well as online. Penney announced the imminent launch of its first private label plus-sized fashion brand, Boutique+, designed by "Project Runway" winner Ashley Nell Tipton.
#Image plus clothing store plus
sales of women’s plus-size apparel, which includes plus-size/full-figure, petite plus, and junior plus sizes, increased 5% in the 12 months ending February 2015 to $19.8 billion, and 3% in the 12 months ending February 2016 to $20.4 billion.Ī few stores have realized the market potential. NPD also found that in 2015, the plus-size market accounted for 17% of the U.S. In the overall women’s category, the numbers are equally compelling. teens purchasing in the junior size category dropped from 81% in 2012 to 73% in 2015, while teens purchasing plus-size clothing is now 34%, compared to 19% in 2012. That range helps define ‘inclusive,’ but it’s of particular interest that the population distribution in special sizes is changing. By contrast, one-third of females identify as plus-size, the same study notes. females consider themselves to be a special size, meaning, plus, petite, junior or tall, according to market research company NPD Group’s Consumer Tracking Service. The inclusive market, by definition, covers a larger segment of the population: Two-thirds of U.S. Recently the push for plus-sized fashion has been grouped into a more general discussion about inclusive sizing, but it’s worth noting that the two terms are distinct.
A lot of people are saying, ‘Why aren’t you happy there are more options?’ And I’m happy there are, but it’d be great if you featured a model who’s size 28, too.” Inclusive versus plus-sized
“And accepting a size 12 model doesn’t help a size 28 woman find a pair of jeans. “People within the plus-sized community, and size-acceptance activists, are changing the conversation, and body positivity is helping, but it’s not helping enough,” said Alysse Dalessandro, independent size-inclusive designer of Ready To Stare and body positive advocate.
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